SCIENTIFIC PROGRAM

HIGHER POLYTECHNIC SCHOOL OF GANDIA

October 26, 2011

  • from 10 am
    to 2pm

  • Presentation:
    Knowledge and Sociability enhanced in the web era


    DOLORS REIG
    Expert on Social Media and web trends. Editor-in-Chief at El Caparazn, speaker and teacher at the Open University of Catalonia (UOC, Universitat Oberta de Catalunya)

Panel:
Positioning and Measuring Outcomes

JORGE SERRANO. MASmedios. Contents Director
DAVID CANOS. Member of VDA2

  • From 4:30 to 5:30 pm

  • Presentation: Online reputation

    VICTOR PUIG
    Overalia. Overalia. Director of Content and Reputation.
  • From 5:45 to 7:45 pm

  • Workshop::
    Google Analytics

    DAVID CANS

    Workshop::
    New Ways to Find a Job

    ESTEBAN RODRIGO

    Workshop::
    Blogs: How to make the most of Wordpress

    DANIEL MONLEN

    Workshop::
    Facebook for companies and professionals

    CLARA SOLER y SUSANA LLUNA

October 28, 2011

  • From 09:30 am to 2:00 pm

  • Communication:
    Police in Social Media Outlets

    CARLOS FERNNDEZ GUERRA. Spanish National Police Department Social Media Manager

    Communication:
    Experience with HootSuite (Canada)

    DANIEL ROBLES. HootSuite International Community Coordinator

    Communication:
    Citizen movements through the Internet

    NACHO CAMPOS. Alvinas CEO

    Communication:
    Traditional organization faces the new 2.0 paradigm.

    MAR VIDAL. IDODIs CEO

POLYTECHNIC UNIVERSITY OF VALENCIA (VALENCIA)


October 27, 2011

  • 11:00 a 13:00

Panel:
Emerging and Leading Tactics in the Digital Distribution of Cultural Assets.

  • JORGE SERRANO
    Director of eContents. MASmedios

    PEDRO BERNAR
    New Media Manager, Zinkia.

    ÁLVARO DE LA HERRÁN
    Digital Film Director

    IGNASI LAMARCA
    Marketing Manager, Gustavo Gili

    ÁLVARO MATÍAS
    Director of Communication and web projects, La Fbrica (Notodo.com)

+ INFO

MUSEO NACIONAL CENTRO DE ARTE REINA SOFA (MADRID)


October 27, 2011

  • From 7:00 to 9:00 pm

Panel:
Rethinking Audience Engagement through Social Media Outlets

  • BERTA SUREDA.
    Director of Public Programs, Museo Nacional Centro de Arte Reina Sofa

    IAN PADGHAM.
    Support, Twitter

    MARC SANDS. TATE.
    Director of Audiences and Media, Tate

    LEX HINOJO.
    Glam Ambassador, Wikimedia

+ INFO

NEW YORK UNIVERSITY - KJCC (NUEVA YORK)


November 18, 2011

  • From 6:00 to 8:00 pm

Panel:
Measuring and Improving Digital Marketing ROI in Arts Organizations

  • ERIK GENSLER
    President, Capacity Interactive Inc.

    JOE HARRELL
    Director, Online Product Management, WNET.org

    NAOMI HERSSON RINGSKOG
    Executive Director No Longer Empty

    CHRIS POWERS
    Creative Director, Situation interactive